Know who to contact. Know why now.
See what is changing — before the conversation starts.
Life Events
Identify major life changes that can influence housing, financial, and homeownership decisions.
Real-Estate Search Intent
See when consumers are actively researching topics that may indicate an upcoming real-estate or financial need.
HomeKeepr Activity
Use first-party homeowner behavior to understand when someone is actively engaging with their property or finances.
Signals get stronger together.
One signal can be useful. Multiple recent signals across different sources reveal a much clearer reason to act.
Not every signal means the same thing.
Multiple strong, recent signals are aligning. A clear reason to reach out now.
Strong recent activity suggests a meaningful opportunity may be developing.
Early signals are appearing. Worth watching and staying engaged.
Some relevant activity exists, but there is not yet a strong reason to act.
Sarah Mitchell
Several recent signals across different sources suggest Sarah may be entering a meaningful real-estate or financing decision.
Know what to talk about.
Sarah Mitchell
Why now
Sarah recently married, has been researching mortgage options, and requested a new home valuation.
Conversation opportunity
Reach out about how her housing or financing needs may be changing and offer help evaluating her options.
Not this
“Just checking in to see how things are going.”
Try this instead
“Congratulations again. I wanted to check in because this can be a time when housing and financing needs start to change. If you’re considering anything, I’d be happy to help you think through the options.”
Know who to contact — and why now.